Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard and careened from crisis to crisis without ever losing his passion for his revolutionary idea. Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. All he needed was sixty million dollars, a few hundred employees, and a maniacal belief in his ability to win the Silicon Valley startup game. Jerry Kaplan had a dream: he would redefine the known universe (and get very rich) by creating a new kind of computer.
The classic account of the early days of tech, named one of the 10 best business books of the year by Business Week: “Riveting, wry, and often wise.”- The Washington Post
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